FOR IMMEDIATE RELEASE
#1 Best-Selling Author Helps Business Professionals “Kill” the Elevator Speech
New book addresses the new rules of networking for professionals.
November 21, 2014 – In her new book released this week, Kill the Elevator Speech: Stop Selling, Start Connecting, #1 Amazon best-selling author, Felicia J. Slattery, M.A., M.Ad.Ed., introduces business professionals to a unique take on what to say when meeting people at business meetings, networking events, and even parties.
Contrary to conventional wisdom, Slattery advocates that professionals eschew the “elevator speech” – that 30-second to two-minute self introduction when someone asks “what do you do” when meeting, in favor of a less rehearsed, more engaging conversation because, as she points out in the book, research on listening shows that people will remember only two to four words about you and what you do.
New York Times best-selling author Michael Port wrote the foreword to the book and says, “The new reality of networking is that it’s all about making lasting connections, regardless of if any of those connections themselves ever buy anything from you. It means bringing value to each other.”
Slattery, a veteran communication instructor at several Chicago-area colleges and universities, explains, “Being helpful is the first step in being memorable, so when you meet new people, seek to serve first.”
An award-winning, internationally-acclaimed speaker and communication consultant, Slattery was diagnosed and cured of cancer while working on this, her third book. Contact her here.
Felicia Slattery has appeared on the BBC, CBS, NBC, FOX, and CNN, as well as print publications such as the Chicago Sun Times, Networking Times, and CEO Magazine.